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Tips to be a good real estate agent

Tips to be a good real estate agent

I have made a compilation of several articles on tips that will be very useful and will help you to be a good real estate agent

Before getting into the subject, let’s clarify,what is a real estate agent ?

A real estate agent is more than just a real estate seller. Over time the old concept of real estate agent as a simple seller of a property was left behind, forgotten. At present, to be a good real estate agent, it is necessary to have human qualities, as well as experience and theoretical knowledge of the profession. Thus, the real estate advisor becomes an agent who coordinates people and combines different fields. A good real estate agent has a nature similar to that of a conductor, coordinating actors to make a successful transaction a reality.
A real estate agent has to know how to sell, like any commercial agent. But, nevertheless, the sale or rental of real estate includes a series of extra factors in the purchase decision that complicate the transaction. You have to count on the buyer to get the financing you need, and if not, try to provide it; as well as offering other services, let’s say after-sales, such as the notary, etc. Do you want some tips to achieve success as a real estate agent? Keep reading!

Tips to be a good real estate agent

the commercial, management and negotiation.

you have to be good at each of them, since they are complementary. We cannot do excellent commercial work and then falter in negotiating with the seller, for example.

Learn to say NO.

The agent must be the one who gives direction to a management. Being strict is a sign of seriousness and gives the client security. Of course, we must not fall into inflexibility. This rule must be compensated with a strong dose of empathy, attention and sensitivity to the client’s needs.

Take care of your image.

When we talk about a profession in the public eye, a picture is worth a thousand words. The commercial agent must offer a careful image, which projects order, seriousness and self-confidence to generate trust.

Personal qualities.

A good real estate advisor is optimistic, constant and knows how to listen. The transaction of a property involves more difficult moments where you don’t have to throw in the towel.

Know about direct digital marketing.

There are numerous massive promotional platforms that are completely accessible and free, like social media, for example. They should communicate “live” announcements, with videos, interviews, or tips. Ideally, avoid static and harsh “canvas” images.

knowing how to connect with the most emotional part of the buyer.

Having a gift for people and large doses of psychology is essential in this profession. We must know the emotions that the home for sale arouses in the buyer, since we are all moved by feelings, especially when we are going to acquire what will be our home and that of our children.

Motivation and visualization.

It is important to visualize the successes that you want to achieve and believe in them, always keeping your feet on the ground. Motivation is the key to insisting on the execution of the sale, which is often lost by giving up early.

Trust vs. exclusiveness.

The term of exclusivity is key because it gives the client certainty that their place is cared for and valued. But without a doubt, the word trust will make that client stay in the real estate or be supported by a freelance agent.

interpersonal skills

The trust contract is the most important thing between the agent and the buyer or seller. Clear and honest work is the best tool to make the sale and gain the trust of the potential buyer. Therefore, it is important to focus on the person and not the property that is being sold. At the end of the day, it’s about getting the buyer’s dream home.

Establish a very direct contact with the client:

That both the seller and the potential buyer feel cared for at all times. The real estate agent has to attend to your questions and needs with calls, whatssups, audios and emails.

Motivation and visualization.

It is important to visualize the successes that you want to achieve and believe in them, always keeping your feet on the ground. Motivation is the key to insisting on the execution of the sale, which is often lost by giving up early.

Trust vs. exclusiveness.

The term of exclusivity is key because it gives the client certainty that their place is cared for and valued. But without a doubt, the word trust will make that client stay in the real estate or be supported by a freelance agent.

interpersonal skills.

The trust contract is the most important thing between the agent and the buyer or seller. Clear and honest work is the best tool to make the sale and gain the trust of the potential buyer. Therefore, it is important to focus on the person and not the property that is being sold. At the end of the day, it’s about getting the buyer’s dream home.

Establish a very direct contact with the client.

That both the seller and the potential buyer feel cared for at all times. The real estate agent has to attend to your questions and needs with calls, whatssups, audios and emails.

Projection capacity over time.

It is a healthy exercise for an agency to project and plan over time, both in the short and long term. Define sales expectations for the end of the year, and in the next three. Project the growth of branches, modernization of the tools, all aspects neatly arranged in time. And be consistent with that search.

Product selection.

A skillful agency or real estate agent will not accumulate endless unsalable products, but will seek to accumulate an inventory of properties that represent you. In case you select undervalued properties as a sales opportunity, it must be proportionate, not flood your portfolio with them.

Knowledge of the area where it is sold.

They say that you have to sell the area and not the brick. For this reason, you have to know the area and integrate it into the life of the client to respond to their needs. The house and its interior distribution is important, but it must not be forgotten that it is integrated into an important environment for the buyer.

The important thing is the person, and not the property.

Finally, we highlight a specific approach in the sales process: focus on the customer, whatever their need. Know their expectations and find a middle ground between them and the needs of your agency.

Training.

The icing on the cake to create a successful real estate consultant is good training that complements the keys mentioned above.

Do you like helping people? Are you interested in architecture and houses? Do you like challenges and solving problems? Then a future as a real estate consultant is for you.

And an extra rule of thumb.!

90% of success is based on insisting. Most sales are made on the fifth call, while most people give up on the first.

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